Caroline N. Dana, Vice President  

Caroline has more than 14 years of experience in college 
and university marketing. She has worked with more than 
100 schools, and her clients range from small private to large public universities. 

A regular speaker on direct marketing in the academic marketplace, Caroline knows how to communicate her broad knowledge in a way that's easy for admissions professionals to understand and use. She works with clients using her direct mail expertise, knowledge of postal regulations and understanding of enrollment marketing and its trends. 

With a thorough understanding of both direct mail and college admissions, Caroline shows clients how to improve their response -- and ultimately their enrollment -- through testing that is easy 
to track. 

Caroline is dynamic and energetic. AMM completed 180 projects 
in 2001, for a total of nearly 7.3 million packages mailed. 

She gained her initial admissions experience while working at 
Dean College in Franklin, Massachusetts. A member of New England Association for College Admission Counseling, Caroline holds a B.S. from Springfield College and M.Ed. from Bridgewater State College.

"I often feel like an extension of the Admission office, not just their supplier. We work closely together to plan the personal contact with prospects, inquiries, through to deposited students.

I pride myself not just on providing service that is cost effective and time sensitive, but also on building solid relationships with clients that can span years.  My passion is using my expertise to tailor services that are exactly right for each client. As part of that dedication to service, I make sure that AMM goes the extra mile for every client we work for."