August 1, 2001  

(Holliston, MA) Academic Mail Marketing Inc. was officially acquired by L. W. Robbins Associates on August 1, 2001. Academic Mail Marketing has worked with Robbins and its parent company, 
W. A. Wilde Co., since 1992. Since both AMM and LWRA specialize in consulting and direct mail services for the non-profit arena, it was a natural fit. 

Caroline Dana will continue as Vice President of Academic Mail Marketing. This acquisition benefits AMM's college clients by making more resources available through LWRA. Robbins' fully staffed creative department and additional dedicated account executives will now be available to AMM's clients. 

In addition, W.A. Wilde Co., one of the largest direct marketing firms in the country, will put its state-of-the-art mailing capabilities at the disposal of AMM, enabling it to give the highest standard
of service to large and small colleges alike, both now and in 
the future. 

"This merger enables us to continue to provide the level of service our clients have come to expect. Having worked with Robbins over the past few years, I am very excited to be officially associated with this outstanding group of professionals," said Caroline Dana, founder of AMM.