FOR IMMEDIATE RELEASE 

(Holliston, MA) Academic Mail Marketing, a division of L.W. Robbins Associates, has added two powerful new services to its offerings. With the addition of email broadcasting and voice broadcasting to AMM's services, colleges and universities now have access to cutting-edge marketing tools to pinpoint students and capture their attention.

Email broadcasting is an extremely cost effective way to deliver a customized message to a large number of prospects and applicants. And it's convenient -- clients send their message and list to AMM, which then distributes the message and tracks the results. We can even provide immediate campaign results! 
"We're delighted to add email broadcasting to our list of 
services," said AMM Vice President Caroline Dana. "With the burgeoning popularity of email, especially among younger people, more and more colleges will be making use of this exciting marketing medium."

Voice broadcasts allow you to deliver timely messages tailored to any audience. They are ideal for event reminders and deadline ticklers, and can also be used to enhance direct mail response. For example, a university admission office could use a voice broadcast along with direct mail to invite people to an open house. The two in combination could easily increase response by as much as 5 times versus direct mail alone.

"Voice broadcasting is both easier and less costly than telemarketing. It's the ultimate way for our clients to talk one-to-one with prospects and students in a way that is both very flexible and cost effective," said Dana.

College and universities are invited to contact AMM at the phone number listed below with questions regarding email broadcasting and voice broadcasting services, or any other services to help colleges and universities reach their best audience with maximum effectiveness.

Contact: Caroline Dana
Tel: (866) 834-8291