FOR IMMEDIATE RELEASE 

New Print-on-Demand Services Provided by Academic Mail Marketing Colleges and Universities can Customize Packages to the Interests of Student Prospects

(Holliston, MA) ­ Academic Mail Marketing's new Print-on-Demand technology gives colleges and universities the ability to send students only the materials that are relevant to their needs. It helps colleges realize significant cost savings, update materials easily, reduce turnaround time, and increase response.

"Until recently, prospective students who requested information were sent identical packages, even if their needs were very different," said Caroline N. Dana, Vice President of the Holliston, Massachusetts­based firm. "This meant that colleges had to order large print runs, pay storage costs, and incur hefty postage charges. Often materials became out of date before the supplies ran out."

"Academic Mail Marketing's Print-on-Demand Services are dramatically improving the way colleges communicate with prospective students," she continued. "It truly becomes one-to-one marketing."

When prospective students request information, they can indicate their academic and sports interests, need for financial aid, housing requirements, and other pertinent data. Academic Mail Marketing electronically stores all the variable documents and prints a unique full-color brochure for each prospect. For example, if a prospect wants to major in history and commute, that is the information his brochure would contain. He would not receive, for example, material regarding on-campus dormitories. The application as well as the cover letter are personalized. Typical fulfillment time is 24 hours from receipt of request.

"The benefits to both the prospect and the college are enormous," Dana explained. "The prospect feels ­ and it is true ­ that the college is speaking directly to him or her. Prospects are carefully led through the process and response goes up. Colleges save on printing costs, storage costs, and postage. Updates and changes to the information can be made in real time ­ there is no inventory to become obsolete."

Print-on-Demand technology is being used very successfully in the financial and healthcare industries, among others. Academic Mail Marketing is bringing this cost-saving, innovative technology to colleges and universities nationwide.

A division of L.W. Robbins Associates, Academic Mail Marketing provides educational institutions with strategic direction, creative development, print production, database management, mailing services, ad development, public relations, email broadcasts, and voice broadcasts.

To learn more about how your educational institution can take advantage of Print-on-Demand technology, please call Caroline Dana at 866.834.8291 or email her at cdana@lwra.com.