The Route to a Successful Direct Mail Campaign

• We work closely with your school to plan the campaign.

• Develop a comprehensive project calendar, establishing 
  all stages and deadlines of the program.

• Create copy and graphics for package to be mailed, again working in close cooperation with your staff.

• Process names from search or inquiry file.

• Laser-print personalized letter and response device, print and address envelope, laser enclosure (if any).

• Coordinate all mailing activities: folding letter, inserting brochure or other enclosures, determining method of 
  mailing for lowest postal rate, sorting, bagging and delivering to the post office.

• Either AMM or the school receives and enters all responses.

• Handle fulfillment, mail personalized package to respondents.

• Purge respondents from file prior to mailing follow-up 
  letter to non-respondents.

• Add new respondent names to file and mails.

• Provide complete, easy-to-understand reports on results 
  of mailing on a regular basis.

• Analyze results with your staff.

• Begin planning next campaign.